Film-maker Sharlene Azam hits the nail on its head when she traces back the behavior of these pretty girls from affluent backgrounds who by their own admission have had wonderful childhoods. In short, there is no reason for them to engage in casual prostitution. She believes that many of them have been hurt and in love and do what they do to protect themselves from bing hurt again.
Azam said she thinks the "no strings attached" romances could be a defense mechanism against a greater disappointment.
"A lot of girls are disappointed in love," she said. "And I think they believe they can hook up the way guys do and not care.
"But unfortunately, they do care."
The answer may be in getting girls to value themselves very highly and recognize that there are many other accomplishments in life that are worth pursuing besides being in a relationship - specially one that expects sexual favors to sustain. Needless to say, positive and empowering female role models are very important in the lives of young girls.
A sense of purpose, a healthy self-esteem and a generous dash of ambition can act as effective deterrents against such reckless behavior. A girl who is driven to achieve and excel is less likely to need validation from a boy. She is likely to get a lot of male attention even without seeking it because she exudes so much charm and confidence. That would do enough to boost her confidence as a desirable woman. Her goal should not be to be the one who is most willing to offer sexual favors to have boyfriend, instead she be so far above the fray that she would never need to settle for anything short of a deeply loving and respectful relationship.